Foundation of WAKABAYASHI STORE (The root of Aurora Co., Ltd.).
The founder Mr. Yoshinosuke WAKABAYASHI started western umbrella distribution business.
|1920||Started to make deals with department stores in Japan.|
|1939||Started to sell in the domestic first manufactured folding umbrella product, which was developed by Makabe store. Silk panel umbrella for men, whose woody shaft is bendable in half along with its handle.|
|1949||Started neck accessories (scarves and stoles) business.|
Developed the first domestic nylon walking umbrella.
Working together with Toyo rayon (Current TORAY Industries, INC.) for 3 years produced a great result, received attention in the industry.
Visit Europe and United States of America as inspection.
President Mitsuzo WAKABAYASHI visited Europe and USA for the inspection as the umbrella industry's 1st person after World War II.
License agreement conclusion as the domestic industry’s first.
Technical cooperation for umbrella with Pierre Cardin and for scarf with Pierre Balmain.
|1972||Started to sell walking umbrella of Pierre Cardin. New wave ushered in the umbrella industry.|
|1988||Started to sell walking umbrellas of “KENZO” with floral handles.|
|1993||Company name changed to “Aurora Co., Ltd.”|
|1994||Started hat business.|
|1998||Started “BORSALINO” business.|
Took over men’s business from AuBEX CORPORATION, started the business.
Established BORSALINO JAPAN Co., Ltd.
Started to sell umbrellas used TORAY SUMMER SHIELD fabric.
Cooperate with TORAY Industries, INC, and sold the parasols, which were provided UV/Sun shield/heat insulating.
|2016||We registered AURORA HOUSE CHECK to celebrate the 120th anniversary of our foundation. Aurora house check umbrella, clothing, hat launched|
|2021||Head office relocated to Jingumae, Shibuya-ku, Tokyo|
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